Identifying different segments with high business potential by analyzing the socioeconomic, demographic and behavioural profile, combined with a set of purchase propensity models
By developing a battery of predictive, socioeconomic and demographic behavior algorithms to understand leads’ adherence to the post-paid product and thus design the liaison strategy
Identifying 20 different segments of opportunity through purchase propensity models and Life Time Value.
Exploring “Open Sea” external bases through the generation of leads and the development of predictive socio-economic, demographic and consumption algorithms
