As part of our business analytics solution, we created a custom predictive algorithm analyzing socioeconomic, demographic, and behavioral data.
Identifying different segments with high business potential by analyzing the socioeconomic, demographic and behavioural profile, combined with a set of purchase propensity models
By developing a battery of predictive, socioeconomic and demographic behavior algorithms to understand leads’ adherence to the post-paid product and thus design the liaison strategy
Identifying 20 different segments of opportunity through purchase propensity models and Life Time Value.
