Our client needed to understand its clients’ profiles and thus identify the portfolio of clients with high potential for purchasing its health and wellness products.
By analyzing the socioeconomic, demographic and behavioural profile, combined with a set of purchase propensity models, we identified different segments with high business potential. With this we designed a liaison strategy, through microsegmented outbound channels, with the aim of offering the right product to the right client at the right time.
An average increase of 40% in volumes of sales freed up by credit, compared to the results prior to the implementation of the solution. Major insights were also gained into the socioeconomic, demographic and behavioral profile of the leads involved, which made it possible to work on specific offers and approaches.