Our client needed to increase sales volumes of its private-label credit card for one of the brands in the retail group, by penetrating the group’s internal prospect portfolios.
Through purchase propensity models and Life Time Value, we identified 20 different segments of opportunity. Based on these segments, we designed a liaison strategy through outbound channels that was implemented in our liaison solution, prioritizing the channel match with the propensity segments and Life Time Value.
A 126% increase in historic conversion rates and 109% in the accumulation of volumes of credit cards sold when compared with a competitor’s results, who had been operating for over 12 months with this client. Important insights also identified in the socio-economic, demographic and behavioral profiles of the activated leads which made it possible to work on specific offers.