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  • EN
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  • One of the largest telecommunications companies

    Challenge:

    Our client needed to increase post-paid mobile client volumes by exploring its own portfolio of pre-paying clients.

    Solution:

    We used a call center operation and a previously installed and operating omnichannel digital solution. We developed a battery of predictive, socioeconomic and demographic behavior algorithms to understand leads’ adherence to the post-paid product and thus design the liaison strategy. Lastly, we combined this with different operational practices, making each contact more effective.

    Leads Propensity

    Leads Propensity

    Results:

    35% increase (averaged over the last 5 months) in the volumes of clients migrated through the Analytics Omnichannel solution, compared to results prior to the implementation of the solution. Major insights were also identified in the socio-economic, demographic and behavioral profile of the leads in question, which made it possible to intensify the growing trend in the results.

    Impact over the last 5 months

    Impact over the last 5 months