During the pandemic, and with families facing financial difficulties, we needed to increase “Private Label” credit card penetration for one of the brands in our retail group, gaining access to the internal prospect portfolios of the group.
By conducting a survey of customer profiles, we identified 20 different segments of opportunity.
We designed a relation strategy through outbound channels (virtual agents, RPA and human agents), prioritizing the match between channels and propensity segments and Life Time Value).
125% average increase in historical conversion rates, achieving 50,000 cards sold per month. Other relevant insights were identified regarding the socioeconomic, demographic and behavioral profiles of the activated leads that allowed us to work on specific offerings.