125% average increase in historical conversion rates.

Challenge

During the pandemic, and with families facing financial difficulties, we needed to increase "Private Label" credit card penetration for one of the brands in our retail group, gaining access to the internal prospect portfolios of the group.

By building purchase propensity and life time value models we identified 20 different opportunity segments

Solution

By conducting a survey of customer profiles, we identified 20 different segments of opportunity.

We designed a relation strategy through outbound channels (virtual agents, RPA and human agents), prioritizing the match between channels and propensity segments and Life Time Value).

Results

125% average increase in historical conversion rates, achieving 50,000 cards sold per month. Other relevant insights were identified regarding the socioeconomic, demographic and behavioral profiles of the activated leads that allowed us to work on specific offerings.